A product rebrand for the beef jerky company Jack Link's. Product is rebranded to meet the needs of individuals living a Paleo diet lifestyle. 

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Project began by visiting several grocery stores and picking a product that needed a rebrand to another demographic. Although beef jerky is considered a healthier snack , it is still loaded with harmful ingredients. My rebrand aims a new kind of Jack Link's jerky to people living a totally Paleo lifestyle. And instead of the package being a large square shape with a very generous serving, my package design is slim and limiting giving the consumer only about a third of what the normal packaging would give. For the health nut and the modern day hunter-gatherer.