Hypothetical minor league baseball team brand and identity for the town of Danbury, CT. 

​

This project was my senior year project. Deliverables include static logo, kinetic logo, kinetic scoreboard animation, admission tickets, promotional posters, a stadium visualization, home and away jerseys, a 3/4 long sleeve with logo, baseball cards, website, and logo printed onto other materials such as baseballs and water bottles. 

​

The background behind the identity: Danbury, CT is know as the 'Hat City'. The town earned this nickname by being one of the countries leading manufactures of hats in the early 1900's. At one point 60% of the countries hats were coming out of Danbury, CT. Today only one or two hat factories still stand but the name still stands strong with many businesses using the prefix Hat City...